The above three words are often used synonymously but in reality they aren’t though they are closely connected with each other. A simplistic explanation would be,

Marketing is about Understanding Your Customer. Marketing is the answer to the key question “How your business gets and keeps customers?”. The answer comes in different shapes and sizes as per the business - Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc. are all subsets of marketing. Most consider branding and advertising to be a part of Marketing than considering them for its individual merit.

Branding Is About Understanding Yourself. It is about answering the fundamental questions of who are we? who do we serve? how are we different? what problem do we solve for our customers?. Logo and other brand identity derived from this understanding helps convey the story to the world.

Advertising is Paying Someone to Tell Your Customer about You. It is as simple as creating an AD and paying a platform – TV, Radio, YouTube, Magazine – to run the same to reach the masses. The “paying’ part make it stand unique from marketing.

We combine our skills and knowledge in current MBA platforms, trends and best practices with your expertise to create MBA solutions tailored to your business. We partner with clients – listening to your needs and understanding your business – to ensure all MBA strategies and tactics are in support of your overall business goals.